"a plan for the industry, by the industry"
The Michigan Tourism Strategic Plan Project
was coordinated by the
Tourism Industry Planning Council
(over 75 key organizations within Michigan's tourism industry),
Michigan State University
and
Travel Michigan.
The goal was to create the first-ever comprehensive strategic
plan for the industry since the originating legislation in 1945.Communication regarding the status of this
initiative was done via this web site and the
Michigan Tourism Business e-newsletter.
The
2007-2011 Michigan Tourism
Strategic Plan
The Tourism Industry Planning Council and the
Michigan Travel Commission unveiled the plan at the
Driving Tourism 2007 conference in Traverse City, Michigan
on March 26th. Clicking on the above link will redirect you to
the Travel Michigan/Travel Commission Strategic Plan web page.
The
"Big Eight"
The Tourism Industry Planning Council
identified eight issue areas considered critical to the plan.
They are:
-
Collaboration and Partnerships
-
Funding
-
Hospitality Training
-
Industry Organization and Leadership
-
Promotion and Media
-
Public Policy and Government Relations
-
Research and Market Segmentation
-
Visitor Experience
Teams made up of members from the Council
worked hard earlier this fall to identify opportunities and
barriers within each area. The eight reports,
created by the eight industry work teams, are now available
below
in PDF format.
Issue Work
Team Reports
All of the documents on this page are in
PDF format unless otherwise noted.
(If you need Acrobat Reader to view, click the icon at the
bottom of this page.)
Recent Presentations:
HAL/MCACA Annual Conference
(12/07/2006)
Travel Commission Update (12/01/2006)
Stakeholder Listening Sessions:
These sessions were open to all industry stakeholders free of
charge. Over 250 participants from across the state had the
opportunity to learn firsthand about the project and provide
feedback.
Dates and Locations
Master Schedule
Background
Presentation
by Don Holecek
Process and
Issues Presentation by Gary Warnell
General Documents:
Tourism Industry Planning
Council Member Organizations
Issue Work Team
Membership
Funding Status
Support Request Letter
Contributor Pledge Form
Frequently Asked Questions (FAQs)
Plan Summary
Proposed Timeline/Budget
November 2005 Meeting
Meeting Attendees
Strategic Plan
Rationale and Overview by Don Holecek
Industry Cooperation
and Product Development by Chris Peterson
Working Documents:
Much of the information found in this section is unedited and
used only to help guide the analysis and work being performed by the
Planning and Issue Work Teams. Information may be incomplete or in
unfinished form.
Listening Sessions:
Upper Peninsula Feedback Notes:
Western UP,
Eastern UP
Lower Peninsula Feedback Notes:
Southwest,
Southeast,
Central,
Northwest,
Northeast
Visioning Session:
Knowledge Map
Discussion Notes
Issue ID and
Categorization Notes
Other:
Michigan Tourism
Policy Act (Act 106 of 1945)
1945 Michigan Planning
Commission Report (422KB) -
"Problems Faced by the Michigan Tourist Industry"
Project Partners:
MSU Product Center for Agriculture and Natural Resources
MSU CARRS Tourism Resource Center
Travel
Michigan (part of
MEDC)
Editorials and News Releases:
News Release Dated 06-30-06, "State Tourism Planning Effort Picks Up
Momentum"
Michigan Tourism Business 08-30-06 Editorial by Don
Holecek
Michigan Tourism Business 05-09-06 Editorial by Don
Holecek
Michigan Tourism Business 01-26-06 Editorial by Don Holecek
News Release Dated 01-23-06, "Statewide Tourism Strategic Planning
Effort Underway"
Michigan Tourism Business 12-09-05 Editorial by Don
Holecek
Media Coverage:
The Saginaw News - 07-14-06 - "Tourism industry pushes unity"
Battle Creek Enquirer - 07-11-06 - "A tourism face-lift"
Crain's Detroit Business - 07-06-06 - "States tourism
industry debates best way to promote attractions"
Casino City News - 06-21-06 - "Michigan's Tourism Industry
Examination"
The St. Ignace News - 06-08-06 - "Planners: U.P. Needs
Tourism 'Super Magnet' "
The St. Ignace News - 05-25-06 - "Experts Seek Local Ideas
for State Tourism Plan"
Detroit Free Press - 12-18-05 - "EDITORIAL: Statewide
Promotion"
Contact Information:
For more information about this project, please contact Don Holecek
at dholecek@msu.edu
or 517-353-0793, Gary Warnell at
warnell@msu.edu
or 517-432-0293, or Barb Fails at
fails@msu.edu
or 517-432-3287.
Newsletter:
Stay informed about the Plan's process.
Subscribe
to the Michigan Tourism Business e-newsletter.
 Documents
on this site require Acrobat Reader.
Click on the icon to download.
Last updated 08-09-07
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